Sale of innovative warewashing product contributesto reforestation in Portugal and Greece
More than 7,000 pine and oak trees are growing in Greece and Portugal, thanks to the success of a product we launched to provide top-quality dosing and dispensing technology to small kitchens. When we launched DIFYTM/MC (Does It For You) detergent to the small-kitchen market, we committed to planting trees in endangered lands, with the number of trees to be planted relative to the amount of product we sold. We're proud to say we exceeded our targets.
DIFY detergent is designed for small, multi-cycle dishwashers in care homes and small restaurants. The technology ensures the correct dose of dishwashing detergent without requiring staff to handle chemicals. A single sachet of DIFY detergent lasts through 15 washes and contains the equivalent of six dishwashing products, including detergent, rinse aids, stain removers and drying aids. A small monitoring device alerts kitchen staff when the sachet needs to be replaced. The innovative, easy-to-use product has met with such success in our European operations that we exceeded our sales targets. As a consequence, we also exceeded our tree-planting goals by more than 28 percent.
JohnsonDiversey employees in Greece and Portugal volunteered to plant the oak and pine trees. About 5,100 trees have now been nestled into the soil in Portugal, and another 2,000 are taking root in Greece. Trees play a critical role in the world's ecosystems, as well as in absorbing carbon dioxide. The loss of natural forests around the world contributes more to global emissions each year than the transportation sector, according to the United Nations Environment Programme. Curbing deforestation is one of the most cost-effective ways of combating climate change.