The JohnsonDiversey Advantage__________    _____ Beyond clean, we are dedicated to being the best at simplifying the lives of our customers. We are committed to doing this by: Investing the time to listen, understand and respond to customers' unique cleaning and hygiene needs Taking a personal interest to ensure the facilities they care for are consistently clean, safe and attractive Pursuing innovation in every form likely to make the lives of our customers simpler and more profitable Partnering with our customers to exceed their customers' expectations every day, everywhere Each of the Johnson family business enterprises is committed to the enduring principles found in a company statement titled, “This We Believe.” This statement articulates the companies’ beliefs in relation to its employees, customers, the general public, the countries and communities where they conduct business, and the world community. The principles of “This We Believe” are best captured in the statement by one of the company’s pioneers, H.F. Johnson, Sr.:  “The Goodwill of the people is the only enduring thing in any business.  It is the sole substance…the rest is shadow.” Like the other Johnson family business enterprises, JohnsonDiversey takes great pride in its long tradition of environmental stewardship and its commitment to sustainability.